Raine Inc. exhibited products at the annual January SHOT Show in Las Vegas. This event showcases the product lines for several hundred exhibiting companies with heavy emphasis on new products developed over the last year.
Raine was in the Law Enforcement section of the show, which is the show’s fastest growing category. When Ron James, Raine’s Business Manager, first started doing the show, we were one of the first companies to exhibit in the newly formed Law Enforcement section. There was about thirty vendors on three aisles of floor space in the lower section of the Sands Convention Center. This year, there were probably ten times the number from the first show taking up two ballrooms in the Palazzo Hotel and several convention meeting rooms in the lower level. If you are a retailer of law enforcement items, a law enforcement professional or a military service member, you should try to attend one of these shows.
The floor traffic at this show was heavier than it has been for several years. We hope this bodes well for a turn-around in our industry. Even though our efforts in Afghanistan and Iraq are winding down, there was still a great deal of interest in our military gear; especially our new products in our Raine BLACK line. If you haven’t had a chance to see those items, view them at www.raineblack.com. There were a number of businesses interested in Raine doing custom work for them. This is an important part of what we offer to our customers. Our military business and product development guys (Will Romes and Dan Wilson) were quite busy all week talking to companies both foreign and domestic needing custom work.
This year, for the first time, we shared our booth with another company, Outdoor Tactical Enterprises. They distribute a solar charging system called the Power Traveler. We are making a series of holders for their products which can be attached to vests, backpacks, etc. Traffic was good for them and the cross-over was good for both of us. We also highlighted a company located in Anderson, and showed their new tactical individual protection shield they have developed and are using a case we designed. It was great to see a spirited reception of their product.
We hope this activity leads to good things for Raine, which will ultimately benefit our customers as well. Great to see old friends and make new contacts!
Raine Inc. manufactures over 500 products- from nylon military field gear, law enforcement equipment, cell phone cases, radio cases, paramedic pouches, police duty gear, ID holders, equipment belts, holsters, sports bags to tool pouches for tough field use. Raine’s products are Made in the USA and Berry Compliant, and more info can be found at: http://raineinc.com.